Privacy policy

LocalBraid is a braids-only booking marketplace that connects clients with independent braiders in metro Atlanta. LocalBraid is operated by Erika Wise LLC ("LocalBraid", "we", "us"). Questions about privacy go to support@localbraid.com.

Information you give us

• Account details: your name, email address, password (stored encrypted by our login provider), phone number if you add one and your profile photo.
• Braider profiles: business name, bio, city, ZIP code, studio address, services, prices, hours, photos, videos and, if you choose, your cosmetology license details so we can verify them.
• Bookings: the service, size, length, add-ons, date and time, your notes to the braider, inspiration photos you attach and, for appointments at your home, the address you enter. For Kids appointments we ask the child's age and how long they can sit, and nothing else about the child.
• Messages, reviews and posts: what you write to braiders or clients, reviews you leave, comments, community posts, likes and reports.
• Calendar links: if a braider connects a calendar, we store the private calendar link she gives us so we can block busy times.
• Support requests: anything you send us by email.

Information collected automatically

• Login session: your browser keeps you signed in using secure storage on your device.
• Basic usage and device information: pages visited, browser type and approximate location based on IP address, collected by our hosting provider to keep the site running and measure traffic.
• Notifications: whether you have read in-app notifications and messages.

Information from others

• If you sign in with Google, Google shares your name, email address and profile photo with us.
• Braiders may add private notes about their own clients (for example, "tender-headed at the nape"). Only that braider can see them.

• To run LocalBraid: create your account, show braider profiles and prices, send booking requests, confirmations, reminders and messages.
• To keep people safe: verify braiders and licenses, review reported content and conversations, enforce our Kids safety rules and prevent fraud and abuse.
• To improve the service: understand which pages and features are used and fix problems.
• To contact you about your account, bookings and important changes. We only send marketing emails if you opt in, and you can unsubscribe anytime.

We do not sell your personal information, and we do not share it with advertisers.

• Public: braider profiles, services, prices, portfolio photos and videos, community posts, and reviews. Reviews show the reviewer's first name and last initial.
• Your braider: when you request a booking, the braider sees your name, the booking details, your notes and attachments. If you book a home visit, she sees the address you entered.
• Studio addresses are shared with a client only after the braider confirms the booking.
• Messages are private between you and the other person. LocalBraid staff read a conversation only if someone reports it.
• Lives: anyone can watch a braider's live video while it is on air. Lives are not recorded.

We share information only with companies that help us run LocalBraid, and only what they need:

• Supabase — database, login and file storage (United States).
• Lovable — website hosting and basic traffic statistics.
• Brevo — sending booking and account emails.
• LiveKit — streaming live video.
• Google — optional Google sign-in, and Google Maps to place braiders on the map from their ZIP code.

We may also share information if the law requires it, to protect someone's safety, or as part of a sale or merger of the business (in which case this policy would continue to apply).

LocalBraid is for adults. You must be 18 or older to create an account. A parent or guardian books and attends appointments for children.

Kids photos may show only the hair, from the back or the side. Before a Kids photo is saved, your browser checks it on your device for faces; the photo is not sent anywhere for that check. Parents approve any Kids photo before a braider can post it. Read the full Kids safety rules.

We do not knowingly collect personal information from children under 13. If you believe a child has given us information, email us and we will delete it.

• Update your information anytime in your account or braider settings.
• Delete photos, posts and videos you added.
• Delete your account: email support@localbraid.com from the email on your account. We delete or anonymize your information within 30 days, except what we must keep for legal, safety or accounting reasons (for example, records of completed bookings or reports).
• Email preferences: unsubscribe from marketing emails using the link in any email. We still send messages about your bookings and account.
• Depending on where you live, you may have the right to request a copy of your information or to correct or delete it. Email us and we will respond within 30 days.

We protect your information with encryption in transit, access rules that limit who can see each record, and limited staff access. No system is perfectly secure, so please use a strong password and keep it private.

We keep your information while your account is open and for as long as needed to provide the service, resolve disputes and meet legal obligations.

If we make important changes, we will update the date at the top and let you know by email or in the app before they take effect.

Email support@localbraid.com with any questions about this policy or your information.